Hydro Pulse

Brief
This project involved creating branding for “Hydro Pulse,” a sports drink aimed at health conscious consumers. The goal was to establish a vibrant, energetic identity that appeals to active lifestyles. The branding highlights hydration and vitality, aligned with the tagline “Energize Every Step.”
Concept
The design concept combines dynamic colors and bold typography to reflect energy and refreshment. A pulse line in the logo symbolizes movement, while the flavors are distinguished by unique colors and fruit imagery, making each can visually appealing and distinctive.
Production
The logo and can designs were created in Adobe Illustrator for crisp vector graphics and vibrant color palettes. Adobe Photoshop was used to add realistic effects, such as reflections and textures, to the cans. The final mockup features a dramatic background to convey energy and excitement, aligning with the brand’s “Energize Every Step” message.