Shockolate

Brief
This project focuses on creating festive Halloween- themed packaging for Cadbury’s “Shockolate” series. The aim is to capture the spooky, fun spirit of Halloween, making the product appealing to families and children during the holiday season. The packaging should reflect a playful yet eerie vibe, encouraging impulse purchases.
Concept
The concept revolves around iconic Halloween elements like pumpkins, spiders, and a spooky full moon, paired with vibrant purple and yellow colors. These elements create a balance between eerie and fun, aligning with the Halloween theme while keeping the design accessible and family- friendly. The typography and imagery work together to make the packaging eye-catching on store shelves.
Production
Adobe Illustrator was used to create vector illustrations of the Halloween elements and to design the custom “Shockolate” typography. Adobe Photoshop was utilized for mockup rendering, ensuring the design’s visual impact from various angles. The final design emphasizes bold colors and high-contrast elements to stand out in retail displays during the Halloween season.